Partisan lenses: Beauty lies in your political affiliation

Have you ever noticed you find your candidate for political office more attractive than the opponent? New research from Cornell University shows you’re not the only one.   “We showed pictures of familiar and unfamiliar political leaders to voters in two different samples and found that familiarity and partisanship each significantly influenced how candidates were […]

Watch the news, lose some weight

Can watching dramatic television make you fat? Yes, according to a new Cornell Food and Brand Lab study published this week in the Journal of the American Medical Association: Internal Medicine. The study finds that fast-paced television programs might lead people to eat twice as much food. “More stimulating programs that are fast paced and […]

When you clean your plate, you just add weight

ITHACA, N.Y. – If you’re a member of the Clean Plate Club – you eat pretty much everything you put on your plate – you’re not alone.  A new Cornell University study shows that the average adult eats 92 percent of whatever is on his/her plate. “If you put it on your plate, it’s going […]

Study cracks how the brain processes emotions

Looking to lose weight? Think of your next workout as a fun activity or as a well-deserved break – not exercise – and you’ll eat less and lose more weight, according to a new study from Cornell University Food and Brand Lab. Published in Marketing Letters, the new study analyzed the eating habits of people […]

Are your food fears founded in science?

From the grocery aisle to the TV dial, health and safety claims about foods and their ingredients are dominating conversation, often scaring consumers away from many products and ingredients. The new Cornell University study, “Ingredient-based food fears and avoidance: antecedents and antidotes” published in the journal Food Quality and Preference, investigated food fears – why […]

The new face of tofu

Tofu has long been a favorite among vegetarians and families with eastern ancestry, but according to a new Cornell University Food and Brand Lab study, tofu is quickly becoming a favorite protein source among women in their 20s who want something quick, easy to cook and that can help keep them stay trim. Published this […]

Banning chocolate milk backfires

To some, banning chocolate milk from elementary schools seemed like a good idea, but new Cornell University research shows that removing chocolate milk from school menus has negative consequences. “When schools ban chocolate milk, we found it usually backfires. On average, milk sales drop by 10 percent, 29 percent of white milk gets thrown out, […]

Eyes in the cereal aisle – How Cap’n Crunch’s gaze is influencing your purchasing

Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them […]

Happier moods mean healthier foods

ITHACA, N.Y. – Looking to lose weight? Think a happy thought before you eat. A new study has found that mood and food do more than just rhyme – your mood impacts what kind and how much food you eat. “People use food to either maintain a good mood or regain a good mood, and […]

Involved parents raise slimmer adults

Involved parents raise slimmer adults ITHACA, N.Y. – Remember that slim kid in school – the one with the cook-from-scratch mom? He’s likely one of the fittest dudes at your high school reunion according to new research from Cornell University, published online in the journal PLOS ONE. “One of the best safeguards against your children […]