Cornell University experts explore wages, happiness and realistic deals ahead of Black Friday

The National Retail Federation expects consumers to spend $630 billion this holiday season, starting online and in stores Thanksgiving and Black Friday. Three researchers at Cornell University can discuss a variety of issues related to the retail frenzy – from the impact of material possessions on happiness to the unrealistic perceptions of Black Friday deals. […]

Experiences make you happier than possessions – before and after

To get the most enjoyment out of our dollar, science tells us to focus our discretionary spending on experiences such as travel over material goods. A new Cornell University study shows that the enjoyment we derive from experiential purchases may begin even before we buy. This research offers important information for individual consumers who are […]

Skip the flowers, create memories for Valentine’s Day

Thomas Gilovich, professor of psychology at Cornell University and happiness expert, says don’t buy material items for your loved one on Valentine’s Day; If you want to impress your true love, create an experience filled with memories. Gilovich says: “For your true love, it’s better to buy an experience than a thing. Experiences generally give […]