Whole Foods ripe for an Amazon purchase

Drew Pascarella, a lecturer of finance at the Samuel Curtis Johnson Graduate School of Management at Cornell University explains why Amazon is the perfect suitor for cash flow-challenged Whole Foods Market. Bio: https://www.johnson.cornell.edu/Faculty-And-Research/Profile?id=ddp4 Pascarella says: “This is a very smart deal. Whole Foods Market is a great brand and a good business, with a healthy […]

Cornell startup, Rosie App, wins Business of the Year award

ITHACA, N.Y. – Rosie Applications is a young startup making a big impact in downtown Ithaca. Founded in 2012, Rosie has become an industry-leading grocery shopping platform for mobile and web by allowing independent grocery stores to sell online. At its annual awards dinner Jan. 26, the Tompkins County Chamber of Commerce recognized Rosie Applications […]

Eyes in the cereal aisle – How Cap’n Crunch’s gaze is influencing your purchasing

Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them […]