Climate change label leads to climate science acceptance

ITHACA, N.Y. – On the heels of President Donald Trump’s decision to pull the United States out of the Paris climate agreement, a new Cornell University study finds that labels matter when it comes to acceptance of climate science. The U.S. public doubts the existence of “global warming” more than it doubts “climate change” – […]

Moderates, not extremists, swung the election for Trump

Jonathon Schuldt, professor of communication at Cornell University, and Peter Enns, professor of government at Cornell University and director of the Roper Center for Public Opinion Research, worked with their undergraduate students in a public opinion course to survey voters ahead of the election, and found a previously undiscovered pocket of Trump supporters which – […]

In communicating wildlife conservation, focus on the right message

ITHACA, N.Y. – If you want people to care about endangered species, focus on how many animals are left, not on the chances of a species becoming extinct, according to a new study by Cornell University communication scholars. Since the 1960s, conservation experts have used specific labels to indicate how precariously a species is teetering […]