Demise of Sears tears fabric of consumer culture

Lawrence Glickman, professor of history at Cornell University and an expert in American consumerism, says that up until the 1970s Sears – which this week acknowledged the possibility of bankruptcy – has been a key component in American economic culture.  Bio: http://history.cornell.edu/lawrence-b-glickman   Glickman says: “The demise of Sears would be a hugely important loss to […]

Eyes in the cereal aisle – How Cap’n Crunch’s gaze is influencing your purchasing

Director of Cornell’s Food and Brand Lab Brian Wansink and post-doctoral lab researcher Aner Tal, are releasing a new study today published in the Journal of Environment and Behavior that discovered consumers are 16 percent more likely to trust a brand of cereal when the characters on the boxes on the supermarket shelves look them […]