Twitter buzzes with negativity during debate

Drew Margolin, a Cornell University communication professor who studies human dynamics through social media, has been tracking how people react to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time analysis, Margolin and his collaborator, Yu-Ru Lin of the University of Pittsburgh, found the two candidates drew a […]

‘Likes’ less likely to affect self-esteem of people with purpose

ITHACA, N.Y. – How many likes did I get? The rush of self-esteem that comes with the ubiquitous thumbs-up of a ‘like’ has more people asking that question, as Facebook and other social media sites offer more ways for friends to endorse photos and posts. But one group seems immune to that rush: people with […]

Social media boosts remembrance of things past

ITHACA, N.Y. – A new study – the first to look at social media’s effect on memory – suggests posting personal experiences on social media makes those events much easier to recall. “If people want to remember personal experiences, the best way is to put them online,” said Qi Wang, the lead author of the […]

Hillary delivers – speech unites the party, lights up Twitter

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time tweet analysis, Margolin and his collaborator, Yu-Ru Lin of the University of Pittsburgh, found that […]

Democratic Convention Twitter followers love Biden and Kaine

Kaine mocks Trump’s ‘Believe me’; hashtags go wild Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time analysis, Margolin and his collaborator, Yu-Ru Lin […]

On Twitter: Bill Clinton’s speech elicits positive sentiment toward Hillary

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time analysis, Margolin and his collaborator, Yu-Ru Lin of the University of Pittsburgh, say Bill Clinton’s […]

Why is #PrayforBoston more popular than #PrayforIraq?

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media and is co-author of the study “The Ripple of Fear, Sympathy and Solidarity During the Boston Bombings,” says different online reactions in the aftermath of terrorist attacks in the West and Muslim countries are motivated by ‘personal connections,’ not […]

Chances are you don’t remember what you just retweeted

ITHACA, N.Y. – In a digital world where information is at your fingertips, be prepared to hold on tight before it slips right through them. Research at Cornell University and Beijing University finds retweeting or otherwise sharing information creates a “cognitive overload” that interferes with learning and retaining what you’ve just seen. Worse yet, that […]

Super Bowl won’t make you feel super, even if your team wins

ITHACA, N.Y. – With last year’s Super Bowl drawing in over 114 million viewers, you’d assume that much of the audience tuned in not just for the commercials, but for the enjoyment of the game. You’d be wrong, say communication researchers Drew Margolin, and Wang Liao, who have created a unique way to watch the […]

Navigating Facebook when you can’t see faces

ITHACA, N.Y. – As its name implies, a lot of Facebook is about faces. Users upload 350 million photos a day, making visual content a big part of the platform’s experience. But this presents challenges to visually impaired users, according to a study by Cornell information science researchers, who suggest that the technology used on […]