Hillary delivers – speech unites the party, lights up Twitter

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time tweet analysis, Margolin and his collaborator, Yu-Ru Lin of the University of Pittsburgh, found that […]

Democratic Convention Twitter followers love Biden and Kaine

Kaine mocks Trump’s ‘Believe me’; hashtags go wild Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time analysis, Margolin and his collaborator, Yu-Ru Lin […]

On Twitter: Bill Clinton’s speech elicits positive sentiment toward Hillary

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media, has been tracking how the electorate reacts to presidential candidates on Twitter since the beginning of the primaries. Using a new method of real-time analysis, Margolin and his collaborator, Yu-Ru Lin of the University of Pittsburgh, say Bill Clinton’s […]

Why is #PrayforBoston more popular than #PrayforIraq?

Drew Margolin, a professor of communication at Cornell University who studies human dynamics through social media and is co-author of the study “The Ripple of Fear, Sympathy and Solidarity During the Boston Bombings,” says different online reactions in the aftermath of terrorist attacks in the West and Muslim countries are motivated by ‘personal connections,’ not […]

Chances are you don’t remember what you just retweeted

ITHACA, N.Y. – In a digital world where information is at your fingertips, be prepared to hold on tight before it slips right through them. Research at Cornell University and Beijing University finds retweeting or otherwise sharing information creates a “cognitive overload” that interferes with learning and retaining what you’ve just seen. Worse yet, that […]

Super Bowl won’t make you feel super, even if your team wins

ITHACA, N.Y. – With last year’s Super Bowl drawing in over 114 million viewers, you’d assume that much of the audience tuned in not just for the commercials, but for the enjoyment of the game. You’d be wrong, say communication researchers Drew Margolin, and Wang Liao, who have created a unique way to watch the […]