Yahoo should expand news content, not tabloid material

With Yahoo’s core business up for sale a number of tech, media and private equity firms have expressed interest in taking over the firm. The list of potential bidders includes the U.K.’s Daily mail, which recently confirmed its plan to launch a bid in coordination with other investors. Aija Leiponen, associate professor at Cornell University’s […]

Tech earnings: Cornell expert on Yahoo, Alphabet, Apple

It is time for quarterly earnings for three of the most profitable tech companies in the world – Yahoo, Alphabet and Apple. While Alphabet has already topped Apple as the world’s most valuable company, Yahoo faces struggles with its core business and management. Aija Leiponen, associate professor at Cornell University’s Dyson School of Applied Economics […]

Sale of Yahoo’s Internet business would be premature

Yahoo’s board is holding talks this week to discuss the firm’s future, with news reports alleging the company is considering selling its core Internet business. Aija Leiponen, associate professor at Cornell’s Dyson School of Applied Economics and Management, says recent acquisitions have yet to pay off and – instead of selling – Yahoo should consider waiting […]

Couric move signals new media era

Jenny Barnett, a lecturer at Cornell University and publishing industry veteran with over 20 years’ experience in top-level positions on national magazines including Harper’s Bazaar and Marie Claire, says Katie Couric’s announcement to join Yahoo is a result of the constantly changing media landscape. Barnett says: “I think we are increasingly going to see journalists […]